Technology Systems to Maximize Customer Relationships

A key responsibility of a small business owner is to effectively manage and cultivate business relationships with vendors and clients. As the business grows and employees begin to manage relationships, however it can become difficult to "watch the pulse" of everyone on your rolodex. Thus, many business owners have considered purchasing a CRM (Client Relationship Manager).

This paper answers some of the questions surrounding CRMs including: when should a small business owner consider a CRM, how to decide between the many CRMs, how to assimilate a CRM into my business, and what are the potential benefits from institutionalizing a CRM.

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