Focusing Your Marketing Strategy

As we all shuffle back in from the holidays, it is important to start the year off on the right foot. January is an optimal time to set a marketing plan, as it gives direction as one is driving the business. This month's paper offers several items to focus on while developing your marketing strategy for 2012.

Click here to read and print the entire article in PDF.

Topic of the Month Webinar:
Click here to watch Cathedral's complimentary webinar featuring Managing Director Andrew Burnett and Mike Kuharske of Gravity Marketing, LLC as they discuss how to develop a marketing plan for the New Year.

Mike Kuharske founded Gravity Marketing, LLC in 2009. Gravity Marketing is a marketing firm exclusively assisting small and medium-sized organizations optimize and execute marketing activities through their Virtual Marketing Officer (VMO) service.

Mike Kuharske’s experience includes strategic marketing, creative development, and sales and marketing analysis primarily for business-to-business organizations. His industry knowledge spans manufacturing, health care, commercial real estate, technology, staffing, insurance, financial services, legal, nonprofit, and printing. Through 18 years of marketing and sales he’s been personally responsible for tens of millions of dollars in sales and thousands of client relationships. He also led the dramatic growth of a local business publication and media organization.