Marketing Strategies for a New Year

January begins a new year. At Cathedral we recommend that clients start the year by looking at their marketing strategy. In that look, clients will reflect on what worked well in the second half of the prior year, how the year ended from a customer activity perspective, and anticipate how the first half of the year should shape up. A good marketing program has many components to it. Other Topics of the Month have considered some of these components. In this paper we will look at the time tested and proven business methods of networking, but will incorporate modern technology where appropriate.

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Click here to watch this month's Topic of the Month Business Webinar when CEO and Managing Director Philip Clements and Associate Michelle Fitzgerald discuss the steps to create a small business marketing plan for the new year.