Web-marketing: Driving Revenue

CTR. Conversion rates. Ad impressions. SEO. Bouncing. Cloaking. FTP. RSS. The lists of technical vocabulary and processes as to how to properly market a business on the internet is expansive, time consuming, and a bit daunting. This is compounded by the ever changing nature of the internet and cultural trends, as well as numerous marketing experts and varying opinions as to how social media outlets such as LinkedIn, Facebook, YouTube, etc. should be used to publicize a company. With almost two billion people online and over $200 billion of internet sales with a strong double digit growth into the foreseeable future, an effective online marketing strategy for your business becomes more important every day.

This month’s paper presents how to navigate the web marketing landscape and evaluate the effectiveness of your business. For Cathedral, all marketing must drive revenue to the business. The internet provides another tool for marketing and generating sales. Cathedral refers to this part of marketing as “web-marketing.”

Click here to read the entire paper.

Click here to watch this month's webinar featuring Managing Director Andrew Burnett and special presenter George Hermann of VisibleU as they present their perspectives on how to most effectively market a small business online.