Surviving the S Curve™

Why do most start-up businesses fail within the first five years of opening? The fact that they do is well known, but the answer for why they do is less well known. The answer may seem as simple as just running out of cash, also referred to as under-capitalized. But beneath the surface, there is actually a nearly universal trend in businesses that is easily anticipated, corrected, and overcome - when you know what to look for - that explains the Five Year Fail. At Cathedral, our experience in tracking the natural cycle of a startup business has led to the development of a unique tool we call the S Curve.™

Click here to read why the S Curve™ matters to your business and how to avoid the potentially deadly impact it can have on your business.

Click here to watch CEO and Managing Director Philip Clements as he welcomes special guests Paul Maselli of Maselli Warren, P.C. and Ed Wenzel of RedEye, Inc. to discuss the phenomena of the S Curve.™