January: Push & Pull Marketing

The question on many business owners' minds is how they will increase revenues in the current economic environment. There are two specific types of marketing strategies that can be employed.

1. Push marketing
2. Pull marketing

This article covers the basics of both and how they connect to one another. Also covered are issues of push and pull marketing in a digital age and recommendations for good web marketing.

Click here to read and print the entire article in PDF.