Strategic Planning

Our topic for discussion this month focuses on developing a longer term strategy for your company. However, in order to develop a strategy, it is vital that your company first understands your position in the market (see article on Market Positioning.) While there are many differing views of how to develop a strategy or strategic plan for a business, the following is designed to be a shortened and workable approach. Keep in mind that a strategic plan is a living document. Therefore, the Cathedral approach to the annual cycle helps, because next year’s plan will build off of this year’s plan. With this in mind we recommend a 3 year strategic plan.

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